SPORTS + ATHLETIC CLUB | Creative Director
CEO + Founder: William Walter
Creative Director: Elena Parasco
Branding: Gretel NYC
Architectural Design: Gabe Calatrava
Launch Date: NYC, 2020
In 2018 I had the extreme pleasure of creative directing The Field House, a contemporary sporting club for the modern athlete.
Re-appropriating antiquated club rules through multidisciplinary programming and a focus on membership inclusivity, the space will establish unwavering dedication to community, athleticism, artistic expression and wellness. Incorporating a range of programming initiatives that aim to bring indoor athletics to wider demographics.
Racquet ball, squash, swimming and half court basketball, the club will act as a social club as it does an athletic club.