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ELENA PARASCO

  • FILM
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NIKE x LEBRON X HFR

VIDEO CONTENT | Director

Brand: Nike Basketball

Product: Lebron ‘16s

Director: Elena Parasco

DP: Nick Weisner

Color: Carlos Flores

Sound: Turner Curran

BTS + Stills: Sophie Sahara

Featured Talent: Harlem Fashion Row

For the first time ever, the 2018 Nike x LeBron basketball shoes, the LeBron 16s, were designed by a group of four women apart of Harlem Fashion Row. The short doc explores their collaborative process as strong women, designers, artists, and what strength means to them.

Watch the 2-part series here.

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