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ELENA PARASCO

  • FILM
  • CREATIVE
  • About
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NIKE x AIR FORCE 1

VIDEO CONTENT |  Director

Finalist for Best Branded Content of the Year by ONE Screen Film Festival (ONE Club).

Brand: Nike

Campaign: Air Force 1: The Force is Female

DP: Adam Carboni

Producer: Erin Abeln

Wardrobe Stylist: Jesse James

Editor: Nick Wiesner

Colorist: Michael Rossiter (The Mill NY)

Featured Artist: Pet Body by Miya Folick (Terrible Records)

Boom Operator: Trevor Hoar

Audio Mix + Composer: David Boman

Online Premiere: i-D Magazine, Nike.com, 

Additional Press: Out Magazine, The Mill

Kicking off Nike's Air Force 1: the Force is Female campaign, the film features New York basketball players engaging in real locker room talk. The 4-minute film captures actual locker room banter over, yet touching topics like intersectional feminism, the wake of energy happening in America post Women's March, revealing how sport and locker room chats can act as pivotal moments for education and change. Told through the eyes of the immigrant, the American, the lesbian, the minority, the artist, the athlete.
 

 

 

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