INTERACTIVE EXPERIENTIAL | CREATIVE DIRECTOR + CONTENT DIRECTOR
Project: An interdisciplinary and interactive art happening re-contextualizing classical art forms for the millennial generation. The project included 360-degree video projection mapping that interacted in real time with live performances by three Soloists from the New York City Ballet.
Free and open to the public, happyokay was an international collaboration between the creative collectives LAST HOUR (NYC) and House of Makers (Amsterdam).
The light design, soundscape, and live performance by Juilliard timed with the immersive performance, where dancers performed on an equal level with the audience. Creating a democratized, immersive, multi-media experience where classical art forms and contemporary art converge.
Talent: New York City Ballet (Performance), Juilliard (Live Performance), Dutch National Ballet (Choreography, Light Design)
Choreographer: Peter Leung (Dutch National Ballet)
Classical Music Director: Taylor Ward
Sound Design: Otium
Real-Time Live-Stream Audience: 5,000 Viewers (17 different countries)
Final Film Views: 300K Impressions
Projection Mapping + Digital Experience: Mike Donaghey (Scratch Empire), Elena Parasco
Spoken Word + Creative Direction: Sterre van Rossem
Collaborators: Livestream Public, Fall on Your Sword, Dutch National Ballet
Press: NYT T Magazine, Neuehouse, Complex, Paddle8, Dance Spirit, Bushwick Daily