Assisted Director and Creative Director, Daniel Fries (Leroy & Clarkson) in the creative development for Mad Men-inspired Blaxploitation viral video spot, DON-O-MITE.
DON-O-MITE, quoted as "outstanding" and "amazingly good" by Mad Men's Jon Hamm, quickly gained over 100,000 worldwide views. The spot, recognized for it's originality, humor, and art direction, was featured in FastCo, Creativity-Online, Slate, Complex, Buzzfeed, and Gothamist.
